Gym Advice: Keep Your Customers Involved
Gym Tip – Keep Your Customers Involved
If you followed our advice you’re probably swamped with new customers by now, so what’s your next move? We have a couple of tips to help your customers feel included and make sure you can keep improving your facility.
Staff and member Interaction
Members love feeling like they are part of their gym. Prospective customers are far more likely to sign-up if they feel connected straight away. The easiest way to do this is get your staff to interact with them. This can be as simple as saying ‘Hi’ with a nice big smile, remembering a client’s, name or having your staff walking around offering free tips on the floor. Make sure all your staff, from your receptionists to your management are focussed on welcoming visitors and making them feel at home.
Weekly Fitness Tips
So now you have got yourself online and built your Facebook Page, the key is to provide people with a reason to visit. Weekly fitness tips are a great way to share your expertise with the world, show off your knowledge and generally get your name out there. Imagine writing a quick article about a new exercise or routine that you share on Facebook, one of your clients sees it and shares it again, your article (with your name and brand on it) has now potentially been shown to thousands of potential customers.
You’re probably thinking that you don’t have enough time to be sitting down and writing articles every week, but your staff do. How much down-time does your team have between classes or assessments? Surely between them they can spare an hour a week? Create a rotating roster where each staff member needs to add some content every couple of weeks. Suddenly you have 2 videos, articles or suggestions every week.
Member challenges are a great way to maintain member motivation and generate more energy around your gym. If you give them a little competition or set a goal you’ll find them working harder and aiming for something specific. We all know the importance of goal setting and motivation in fitness programmes, and how beneficial they can be. These little challenges will get your members working hard which should in turn help them achieve their overall goals and how many people will leave a gym that’s helping them get fit or lose weight?